For marketers and marketing teamsYou need a second opinion
A campaign, brief or message needs an experienced view before launch.
For marketers and marketing teams
An experienced marketing partner for your team
An experienced colleague to share thinking and work with
For marketing managers, specialists and people doing marketing on their own. I review briefs, messages or campaigns, contribute creatively and editorially, and can take on an agreed workstream. Your professional role and ownership stay with you.
Strategy, messages, special projects and workflows. I combine marketing leadership, an editor's eye and building digital solutions, with named responsibility for the agreed workstream.
The call is free, 15 minutes, and does not commission paid work.
Detailed service, career and article pages are in Estonian and are marked "(in Estonian)". Forms, confirmations and the newsletter are available in English.
When I am brought in
Support for the marketer, not a replacement
You do marketing on your own
Bounded advisory gives you a thinking partner without having to manage a team.
A project needs extra expertise
Editing, creative concepts or running a defined workstream within an agreed scope.
Your workflow needs simplifying
A workflow solution or a practical team workshop.
Your team is growing
We think through roles, division of work and the recruitment brief together, so you can build your team deliberately.
Ways to work together
How I can support your work
Each service states who it is for, what you receive, who owns what and how the work completes.
Company leaders and marketers
Marketing consulting and advisory
A leader needs support with marketing decisions, resources, organisation or building the marketing team; a marketer needs an experienced colleague for decisions, briefs and campaigns.
You receive
- Reviewed decision, brief, campaign or material
- Recommendations and a next step
- Where needed, recommendations for building the team and hiring
- For ongoing advisory: an agreed rhythm and volume
A one-off consultation or bounded ongoing advisory; scope and availability are agreed. Professional ownership stays with the marketer.
Read more → (in Estonian)Company leaders and marketing teams
Marketing and communication special projects
An important initiative — a launch, campaign, content project or international programme — needs a named owner.
You receive
- Agreed brief and milestones
- Named ownership of the agreed workstream
- Agreed deliverables, completion and handover
I own the agreed part only. Existing roles stay in place.
Read more → (in Estonian)Company leaders and marketing teams
Workflows and digital solutions
Marketing work runs manually, information is scattered, enquiries fall between sales and marketing, or the customer journey needs a simple digital solution.
You receive
- Process definition, incl. sales and marketing cooperation: shared messages, enquiry handover and agreed follow-up
- A scoped prototype OR a production deliverable (clearly distinguished)
- Documentation, user guidance and handover
Accounts, access, third-party costs, hosting and maintenance are agreed separately.
Read more → (in Estonian)Teams and leaders
Workshops and talks
A team needs a shared understanding, practical exercises or a substantive talk.
You receive
- A workshop or talk tailored to your situation
- Exercises and applications based on your own examples
Separate from the free public masterclass. Format and scope are agreed.
Read more → (in Estonian)Experience
Where I have done similar work
A selection of past experience with my role. The organisations listed are not current Turundustiim customers.
- Telia · Member of the brand launch team
- Head of content marketing 2015–2017: content strategy, Digitark, and part of the launch's internal and external communication team.
- CV.ee / CV-Online · Marketing manager
- Brand renewal with the Baltic team, brand voice and labour-market research communication.
- Postimees · Editor 2008–2015
- Editing themed sections and travel and food journalism — the editorial eye I bring to stories and messages.
- Vestlused, podcastid ja töötoad · Host and facilitator
- Leadership community conversations, podcasts and workshops — bringing people together and facilitating discussion.
How we work together
Three simple steps
- 1
We describe the need
A free introductory fit call or a written brief.
- 2
We agree the work
Goal, scope, responsibility, inputs, timing and fee before any paid work starts.
- 3
We do the agreed work
Review, a usable handover and an explicitly separate next phase if needed.
How the work runs
Clear scope, ownership and handover
AI Speed, Human Clarity: people make the decisions, suitable AI tools support delivery.
Fee agreed on scope
A call or enquiry does not commission paid work. Scope and fee for paid work are agreed in writing before it starts.
Timing and availability
Timing depends on scope and my availability; review and access capacity are agreed.
Your inputs and decisions
I need the right inputs and a decision-maker. Leader and marketer agree the division of work openly; no automatic line management.
Handing over digital work
We separate prototype from production and agree accounts, access, third-party costs, hosting and any separate maintenance.
No revenue or constant-availability guarantees. Details: Terms and privacy (in Estonian)
Free public masterclass (in Estonian)
90 minutes on marketing focus
Next session: 2026-10-11, 12:00–13:30 Estonian time.
See and register →Workshops and talks
Tailored to your team
A workshop or talk tailored to your situation. Exercises and applications based on your own examples.
FAQ
Frequently asked questions
Can I ask for a review of just one brief, message or campaign?
Yes. A one-off consultation can review one decision or item; the rhythm and scope of ongoing advisory are agreed separately.
Who keeps the decisions and professional ownership?
They stay with you. I am responsible for the agreed contribution or workstream, with a transparent division of work.
What kind of work can you complete yourself?
For example editing, a message framework, a creative concept, a content project or leading an agreed marketing and communications workstream.
Does advisory suit a solo marketer?
Yes. Advisory provides an experienced second view without changing your role or ownership.