International digital marketing
International digital marketingOne clear direction across multiple markets
When the same offer has to work across several markets, translation alone is not enough. I define the shared message, local adaptation, channels and ownership, and help move the agreed materials through to delivery.
Agreed work package
What I can bring together
- One marketing and communications direction across markets
- Content strategy, themes and editorial framework
- Social media content and campaign plan
- UGC, creator content and short-form video: concept, brief and production coordination
- Newsletters, email journeys and agreed automation
- Content and structure for landing and campaign pages
- Coordination of localisation, translation and local partners
Ownership
Clear ownership, clear scope
Before work starts, we agree the markets, channels, deliverables and owners. I take responsibility for the agreed workstream. Translation, design, video, development, media buying and day-to-day publishing are included only when explicitly scoped.
Handover
Deliverable
One usable framework across markets: clear messages, channels, materials, owners and next steps. Not fragmented activity across different people, but an agreed whole that can be executed.
Getting started