Individual servicesMessages and stories
Customers understand why you.
- Message framework and editing
- Interviews, articles and PR
- Podcasts and thought-leadership content
Individual services
An experienced marketing partner for your team
Toolbox: help with a specific task
When the task is clear, we can start with bounded work. Each task has an agreed deliverable, required inputs, review rounds and completion. Larger needs lead to a core engagement.
Strategy, messages, special projects and workflows. I combine marketing leadership, an editor's eye and building digital solutions, with named responsibility for the agreed workstream.
The call is free, 15 minutes, and does not commission paid work.
Detailed service, career and article pages are in Estonian and are marked "(in Estonian)". Forms, confirmations and the newsletter are available in English.
Toolbox
How can I support your work?
Start with the outcome you need. The working method and tools follow your situation, inputs and agreed deliverable.
Direction and choices
You know what to do and what to drop.
- Positioning and customer journey
- Channel priorities and budget framework
- Review of a brief, plan or decision
From idea to delivery
A good idea reaches a finished result.
- Campaign concept and launch communication
- Workshop, facilitation and stakeholder work
- Community or international programme communication
Workflows and digital solutions
Less manual work, clearer workflow.
- Landing-page or lightweight-app prototype
- CRM and enquiry workflow: who takes the enquiry, what the next step is and how sales and marketing share feedback
- Process definition, guidance and handover
Examples of bounded tasks
Each task has a clear deliverable, required inputs and completion point. A newsletter or recurring content can be a separately scoped project or package.
Message or brief review
- For
- A marketer or leader before a decision
- Deliverable
- Written improvements and a recommendation
- Your inputs
- The brief or text, goal and audience
- Bounds
- An agreed number of review rounds
- Next step
- Describe the decision you are facing
Interview or editorial package
- For
- A company with a story but no time to write it
- Deliverable
- A story based on an interview, plus shorter versions
- Your inputs
- Interviewee, background and approver
- Bounds
- Agreed length and review rounds
- Next step
- Send the story topic and available background
Campaign concept
- For
- A team that needs a fresh idea
- Deliverable
- Concept, key message and delivery direction
- Your inputs
- Goal, audience, budget range
- Bounds
- Production is agreed separately
- Next step
- Describe the campaign objective
Workshop
- For
- A management team or team
- Deliverable
- A tailored workshop and a summary of decisions
- Your inputs
- Participants, topic and own examples
- Bounds
- Format and length are agreed
- Next step
- Describe the participants and desired change
Landing page or workflow prototype
- For
- A team that wants to test an idea before a larger investment
- Deliverable
- A working prototype and a guide (not production-ready unless agreed)
- Your inputs
- Goal, content, required accounts and access
- Bounds
- Tool costs and maintenance separate
- Next step
- Describe the process and user need
Newsletter and social media communication
- For
- A marketer or company that needs consistent communication for one topic, campaign or period
- Deliverable
- Agreed newsletter and social media messages, copy and publishing plan
- Your inputs
- Goal, audience, existing content, brand guidelines and approver
- Bounds
- Channels, volume of materials, review rounds and publishing role are agreed; ongoing management requires a separate agreement
- Next step
- Describe the topic, channels and desired outcome
Marketing role and recruitment brief review
- For
- A company leader or marketer planning a marketing hire
- Deliverable
- Reviewed role requirements and recruitment brief, plus written recommendations
- Your inputs
- Business priorities, current responsibilities and the existing role brief, if available
- Bounds
- An agreed number of review rounds; candidate sourcing and recruitment are separate
- Next step
- Describe the role and what marketing needs to support
Experience
Where I have done similar work
A selection of past experience with my role. The organisations listed are not current Turundustiim customers.
- Postimees · Editor 2008–2015
- Editing themed sections and travel and food journalism — the editorial eye I bring to stories and messages.
- Telia · Member of the brand launch team
- Head of content marketing 2015–2017: content strategy, Digitark, and part of the launch's internal and external communication team.
- Visionest Institute · Former marketing and communication partner
- Collaboration through Resmeldt OÜ: Estonian and international programme communication, campaigns and web environments.
- Vestlused, podcastid ja töötoad · Host and facilitator
- Leadership community conversations, podcasts and workshops — bringing people together and facilitating discussion.
Ways to work together
When a task grows larger
Each service states who it is for, what you receive, who owns what and how the work completes.
Company leaders, management teams and marketers
Marketing clarity
You receive
- Agreed positioning and priorities
- Message framework
- Proposed 90-day plan with owners and measures
Production is agreed separately. Timing is agreed according to scope.
Read more → (in Estonian)Company leaders and marketers
Marketing consulting and advisory
You receive
- Reviewed decision, brief, campaign or material
- Recommendations and a next step
- Where needed, recommendations for building the team and hiring
- For ongoing advisory: an agreed rhythm and volume
A one-off consultation or bounded ongoing advisory; scope and availability are agreed. Professional ownership stays with the marketer.
Read more → (in Estonian)Company leaders and marketing teams
Marketing and communication special projects
You receive
- Agreed brief and milestones
- Named ownership of the agreed workstream
- Agreed deliverables, completion and handover
I own the agreed part only. Existing roles stay in place.
Read more → (in Estonian)Company leaders and marketing teams
Workflows and digital solutions
You receive
- Process definition, incl. sales and marketing cooperation: shared messages, enquiry handover and agreed follow-up
- A scoped prototype OR a production deliverable (clearly distinguished)
- Documentation, user guidance and handover
Accounts, access, third-party costs, hosting and maintenance are agreed separately.
Read more → (in Estonian)How the work runs
Clear scope, ownership and handover
AI Speed, Human Clarity: people make the decisions, suitable AI tools support delivery.
Fee agreed on scope
A call or enquiry does not commission paid work. Scope and fee for paid work are agreed in writing before it starts.
Timing and availability
Timing depends on scope and my availability; review and access capacity are agreed.
Your inputs and decisions
I need the right inputs and a decision-maker. Leader and marketer agree the division of work openly; no automatic line management.
Handing over digital work
We separate prototype from production and agree accounts, access, third-party costs, hosting and any separate maintenance.
No revenue or constant-availability guarantees. Details: Terms and privacy (in Estonian)
FAQ
Frequently asked questions
What specific tasks can I describe?
For example a message or brief review, editorial package, campaign concept, workshop, prototype, newsletter and social media communication, or a marketing role and recruitment brief review.
What inputs do you need?
The goal, audience, available materials, desired deadline and the person who approves the result.
Does sending an enquiry commission paid work?
No. Work starts only after scope, deliverable and fee have been agreed and you have confirmed them.
Is a prototype production-ready?
Not by default. The agreement distinguishes a prototype from a production deliverable; hosting and maintenance are agreed separately if needed.