Turundustiim
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Career and selected work

Rain Resmeldt Uusen — more than 25 years inside marketing, communication, media and digital development

I haven’t built my career around a single marketing channel. I have worked in journalism, communication for major brands, B2B marketing, employer marketing, e-commerce, the public sector and international programmes — from Postimees and Telia to CV.ee, Barbora, Creditinfo, GoWorkaBit and Visionest.

I don’t just bring campaign ideas to a leader’s or marketer’s table. I look at the message, the customer, sales, content, channels, the customer journey and who will actually do the work — all at once.

See selected work ↓
Rain Resmeldt Uusen
Rain Resmeldt UusenMarketing lead and consultant. Founder of Resmeldt OÜ — Turundustiim and Resmeldt Studio are its service brands. You work directly with me; when needed, I bring in the best experts and specialists.

Expert profile

How can I help?

Rain Resmeldt Uusen is an independent marketing and communication partner who helps business leaders and existing marketers set priorities, strengthen messaging and deliver important projects. I combine marketing leadership experience, a journalist’s and editor’s perspective, and practical AI-assisted digital solution development. My work covers marketing strategy and positioning, content marketing and communication, market launches, and marketing workflow development.

I also use the name Rain Resmeldt professionally; in earlier articles and interviews I appear as Rain Uusen.

Resmeldt Studio is home to Human Clarity OS — a framework and guided service for clear decisions, shared understanding and practical solutions. The Studio also offers courses and mentoring. Turundustiim is the Estonian-language service brand of the same practice.

Resmeldt Studio: about me →Practical AI: Learn AI Fast →

Value

What does this experience give your company?

Job titles alone don’t solve any marketing problem. What matters more is what I have learned to do through those roles.

  • Leadership and ownership

    I have been both the person responsible for marketing and the person doing the work. I can decide, prioritise and, when needed, roll up my sleeves.

  • Media from both sides

    I have been a journalist, editor, editor-in-chief, company spokesperson and head of marketing. I know how a story is made and why some communication never works in the media.

  • Brand and market launch

    I have worked on Telia’s rebranding communication, CV.ee’s brand development and Barbora’s market launch in Estonia.

  • B2B + B2C + marketplace

    My experience ranges from telecoms, data services and e-commerce to a workforce marketplace, the public sector and international development programmes.

  • From message to system

    My strength doesn’t end with advertising or content. I also work with customer journeys, web environments, information architecture and work processes.

  • Out-of-the-box solutions

    When the usual marketing approach doesn’t work or the budget is small, I look for a solution from another direction: content, media relations, partnership, format or process.

Selected work

Selected work: what did I do?

These are not logos on a CV. Each example shows a different kind of responsibility.

March 2015 – January 2017 · Head of Content Marketing

Telia — content marketing and Digitark

Situation

In 2016, EMT and Elion merged under the Telia brand. It was a major internal and external communication change at one of Estonia’s best-known companies.

My role

I developed and implemented the content marketing strategy and shaped Digitark’s content and focus. I coordinated writers and content partners and produced content for Telia TV, Telia LIVE and social media. I participated in the Telia rebranding communication team.

What I did

  • creating and implementing the content marketing strategy
  • developing the content and focus of the Digitark portal
  • coordinating writers and content partners
  • producing content for Telia TV, Telia LIVE and social media
  • taking part in the Telia rebranding communication team — not leading the launch

What this gives a client: The ability to work inside a large change where brand, communication, content, channels and many owners must move in one direction at once.

February 2017 – December 2018 · Head of Marketing

CV.ee / CV-Online — brand renewal across three markets

My role

I was responsible for the Estonian marketing strategy and led the renewal of the visual identity and communication language across all three Baltic markets. I ran campaigns with the Latvian and Lithuanian teams and launched labour market research and its communication, including “Kontorielu saladused”.

What I did

  • responsibility for the Estonian marketing strategy
  • leading the renewal of the visual identity and communication language in all three Baltic markets
  • running campaigns together with the Latvian and Lithuanian teams
  • launching labour market research and its communication, including “Kontorielu saladused”

Verifiable source: Tööelublogi / Idea360 show with CV.ee’s head of marketing (in Estonian)

What this gives a client: Bringing brand, marketing, research, expert communication and media together into one coherent position.

July 2018 – January 2019 · Rebranding lead / Head of Marketing, project

Barbora Estonia — market launch and rebranding

Situation

In Estonia, e-Maxima moved to the Barbora brand while its e-commerce technology platform also changed.

My role

I led marketing and communication for Barbora’s Estonian launch as the e-Maxima brand and e-commerce platform changed. I coordinated media relations, acted as spokesperson and trained couriers to communicate the campaign message. The focus was on informing existing customers clearly and engaging new users.

What I did

  • leading marketing and communication for Barbora’s Estonian launch
  • coordinating media relations and acting as spokesperson
  • training couriers to communicate the campaign message
  • informing existing customers clearly and engaging new users

Verifiable source: ERR: Maxima’s e-shop changed its name and technology platform (in Estonian)

What this gives a client: Experience of a situation where brand, technology, customer experience and public communication all change at once.

March 2019 – March 2020 · Adviser / Editor-in-Chief of Viimsi Teataja

Viimsi — turning a municipal paper into real community media

My role

I was responsible for the content of Viimsi Teataja and organised the municipality’s day-to-day public relations work.

What I did

  • renewing the format and content concept of Viimsi Teataja
  • organising the editorial workflow
  • developing the network of contributors
  • developing community stories and public communication
  • organising the day-to-day work of the public relations department
  • media relations

Verifiable source: Viimsi Uudised: Editor-in-Chief of Viimsi Teataja (in Estonian)

What this gives a client: The ability to turn an existing communication channel into a substantive product, build a contributor network around it and get an organisation genuinely finding and telling stories.

previous collaboration · Marketing and communication partner

Visionest Institute — from communication to digital workflow

Situation

Visionest Institute was not my employer. I worked with them through my company Resmeldt OÜ as a marketing and communication partner.

My role

I was responsible for the marketing and communication of several programmes at once — in Estonia, Ukraine, Georgia and Armenia.

What I did

  • communication for Estonian and international programmes
  • campaigns
  • articles and journalistic content
  • newsletters and social media
  • donor and project communication
  • web environments and digital registration and customer journeys
  • developing information and work processes

Verifiable source: Visionest Institute: my author page

What this gives a client: Seeing marketing, communication and work processes as one whole — especially in an organisation running several programmes, markets, languages and teams at once.

Timeline

Professional path

Roles and periods, most recent first. Some roles overlap — they were parallel work.

  1. Apr 2024 – present

    Resmeldt OÜ

    Founder / manager / marketing and communication partner

    Marketing and communication services, advisory and digital solutions. Resmeldt Studio is Rain’s personal expert brand and Turundustiim the practical Estonian-language service entry point — one practice with two entry points.

  2. Sep 2021 – Apr 2024

    GoWorkaBit Estonia OÜ

    CMO / Head of Marketing, Head of Work Research, Community Manager

    Brand marketing, marketing strategy, communication to both sides of the marketplace, working-life research, community and media relations.

  3. Mar 2020 – Aug 2021

    Creditinfo Eesti

    Head of Marketing

    B2B marketing, credit information, risk management, business data services, KYC and expert communication.

  4. Mar 2019 – Mar 2020

    Viimsi Rural Municipality Government

    Adviser / Editor-in-Chief of Viimsi Teataja

    Content and format of the community paper, editorial workflow and the municipality’s day-to-day public relations.

  5. Jul 2018 – Jan 2019

    Supersa OÜ / e-Maxima / Barbora.ee

    Rebranding lead / Head of Marketing, project

    Leading marketing and communication for Barbora’s Estonian launch, media relations, the spokesperson role and training couriers to communicate the campaign message. The role partly overlapped with the CV-Online work — it was a parallel project.

  6. Feb 2017 – Dec 2018

    CV-Online Estonia OÜ

    Head of Marketing

    Responsibility for the Estonian marketing strategy. Leading the renewal of the visual identity and communication language in all three Baltic markets, campaigns with the Latvian and Lithuanian teams, and launching labour market research and its communication.

  7. Mar 2015 – Jan 2017

    Telia Eesti AS

    Head of Content Marketing

    Creating and implementing the content marketing strategy, developing Digitark’s content and focus, coordinating writers and content partners, and producing content for Telia TV, Telia LIVE and social media. Member of the Telia rebranding communication team.

  8. Aug 2008 – Feb 2015

    Postimees AS

    Editor

    More than six years in a daily newspaper’s newsroom: editor of themed and special sections, page editor, and travel and food journalist.

  9. May 2004 – Aug 2008

    OÜ Meediaekspress / Õllesummer

    Sales manager, producer, event marketing coordinator

    • leading the sales department
    • annual budget
    • account management and new customer segments
    • marketing solutions for key clients
    • client events, production and event marketing
Earlier media and communication experience 1997–2004

My professional path actually began before the marketing lead roles. Already at a young age I worked in print, TV, radio and digital media. That is why I treat marketing content first of all as communication, not advertising copy.

Kooli-Skoop
founder and editor-in-chief
Meie Meel
editor
Postimees
early contributor
Kanal 2
editor and presenter
TVNET Estonia / ETA
portal editor-in-chief / acting editor-in-chief of ETA
Raadio Elmar
presenter and editor
uno.ee / Dotcom Communications
editor and web work
Integration Foundation / Ruupor
editor
Tallinn Police Prefecture
media consultant
STAR FM
news editor

Public record

A verifiable public record

A career page shouldn’t rest only on my own claims. Some of the work, roles and views are preserved in public sources (most of them in Estonian).

Public thinking

Articles and talks

I have written about marketing, working life and decision-making, and have also spoken publicly about experiences behind the job titles. Professional and personal stories are deliberately kept apart. The articles are in Estonian.

Marketing, communication and working life

Talks and conversations

  • Tallinn Marketing Week / Turunduskruiis — brand journalism, 2016
  • Turundusraadio — content marketing, 2016
  • Best Marketing — articles on content marketing
  • Employer branding and labour market interviews from the CV.ee period
  • GoWorkaBit interviews on working life and flexible work
Conversations and podcasts → (in Estonian)More on LinkedIn →

Podcast

Visionest Connect — a community of Estonian leaders

Conversations about leadership, decision-making and working life in the Visionest Connect podcast series (in Estonian).

SpotifyListen →Apple PodcastsListen →YouTubeWatch →

The person behind the role

Personal stories and a book

These interviews are not marketing advice. They give the background to my book “Ma väärin end” and to personal experiences.

Working together

In which situations can I bring this experience to your company?

You don’t have to buy all of this at once. Working together can start from one decision, one problem or one project.

For freelancers

Want to work on interesting projects with me? Join the team!

If you are a copywriter, designer, social media specialist, developer or someone who does one thing really well — tell me about yourself. When a client needs your skill, I’ll get in touch.

Join the team →

Start with one specific piece of work — if needed, it grows into a bigger collaboration.

One campaign, one text or one website update is not too small. Good collaboration often starts right there: you see how I and the team work, and then decide whether you want something bigger.

My value comes through when the question is bigger: what to do, who to talk to, what to change, who will do it and how marketing ultimately supports the company’s goals.

Describe your marketing need →Order a specific piece of work →