Turundustiim

Rain Resmeldt · Marketing and communication partner

Clear direction for your marketing. Support for your team.

I help business owners and marketers choose what to focus on, explain their offer clearly and deliver important marketing projects.

Work directly with me as a thinking partner, content creator or lead for an agreed project.

Share the situation and the result you need. We agree the scope and fee before work begins.

Rain Resmeldt Uusen

How can I help?

Choose the question that matters most right now. We can work together in one meeting, on a specific project or through ongoing support of an agreed scope.

Direction & messaging

Situation

You do a lot, but customers struggle to see why they should choose you.

I help you clarify the customer, the offer and the core message, and choose the next marketing activities.

You receive: a clear description of your offer, core messages and a sequence of next activities.
Clarify direction and messaging →

Thinking partner

Situation

A decision or plan needs an experienced outside view before you act.

We review a campaign, brief, budget or the way marketing is organised. I help find the question the decision really depends on.

You receive: a concrete recommendation and a summary of next steps.
Ask for advice →

Projects & content

Situation

Important work needs someone to bring the pieces together and get it done.

I help with a launch, campaign, articles, newsletters, social media content or international communication.

You receive: the agreed materials or project result. Ownership and roles are clear before work begins.
Describe your project →International digital marketing →

Better workflows

Situation

Enquiries, content and tasks sit in different places and the same work gets repeated.

I help you think through how work moves and create a suitable workflow, web page or simple tool for it.

You receive: a clearly described workflow and a solution of the agreed scope, with instructions.
Review your workflow →

Experience you can rely on.

See selected work and my role in it, so you can judge which experience could help with your next task.

Barbora Estonia — market launch and rebranding

My role and the work done

I led marketing and communication for Barbora’s Estonian launch as the e-Maxima brand and e-commerce platform changed. I coordinated media relations, acted as spokesperson and trained couriers to communicate the campaign message. The focus was on informing existing customers clearly and engaging new users.

See my role and project background →

CV.ee / CV-Online — brand renewal across three markets

My role and the work done

I was responsible for the Estonian marketing strategy and led the renewal of the visual identity and communication language across all three Baltic markets. I ran campaigns with the Latvian and Lithuanian teams and launched labour market research and its communication, including “Kontorielu saladused”.

See my role and project background →

Telia — content marketing and Digitark

My role and the work done

I developed and implemented the content marketing strategy and shaped Digitark’s content and focus. I coordinated writers and content partners and produced content for Telia TV, Telia LIVE and social media. I participated in the Telia rebranding communication team.

See my role and project background →

These are my previous roles and projects, not current Turundustiim clients.

Rain Resmeldt

I see the whole picture — and do the work too.

I’m Rain Resmeldt. My work combines experience in marketing, communication and journalism. I ask what the company really wants to achieve, find a clear message for it and get the work moving.

I’m at my best where both thinking and delivery are needed. I can help weigh a decision, write and edit content or lead an agreed project with your team. Digital solutions and AI are tools I use where they help.

See my experience and work →

An experienced partner alongside your marketer.

If you already have a marketer or team, we agree together what support is needed and who owns what. I can help think through a difficult decision, take on a separate project or do work the team doesn’t have time for right now.

Clear roles. A shared goal. Agreed ownership.

Ways of working

One question

a consultation or review of a material that makes the next step clearer.

One project

a bounded piece of work with a goal, timeline and agreed output.

Ongoing partnership

regular support on agreed topics and scope.

How does the work start?

  1. 1

    You describe the need.

    You send a short description and any existing material or link.

  2. 2

    We agree the work.

    We confirm the goal, output, roles, timeline and fee.

  3. 3

    We deliver and review.

    I deliver my part and hand over the result with the explanations you need.

For ongoing work, we separately agree the meetings, workload and how the next tasks are chosen.

Collaboration format · pilot

Some good ideas need another company.

The company blind date explores whether two companies’ skills could create one joint offer. I help spot the opportunity and guide the conversation to a first idea you can test.

See the blind date pilot (in Estonian)

We are gathering interest for the pilot. Participation is confirmed once fit, timing and terms are agreed.

Free public masterclass (in Estonian) · 2026-10-18, 12:00–13:30 Estonian time

See and register →

Recent article (in Estonian)

Kümme rusikareeglit, kuidas turundus nurka suruda

Miks turundus jääb sageli nõrgaks mitte turundaja, vaid juhtide ja organisatsiooni harjumuste tõttu — ning millised otsused annavad turundajale ruumi päriselt töötada.

Read on Best Marketing → (in Estonian)All marketing articles → (in Estonian)

One practical marketing note at a time.

Rarely, and without a sales pitch.

About the newsletter →

I write rarely and only when there is something useful to say. Your address is never published or sold — you can unsubscribe from the bottom of every letter. See terms and privacy.

FAQ

Frequently asked questions

Who is this for?

Business owners and marketers who need a clearer message, an experienced outside view or delivery of a specific project.

Do I work directly with Rain?

Yes. You work directly with me. If the work needs other skills, we agree on involving a collaborator and their role beforehand.

We already have a marketer. How does it work?

We start from their needs and the leader’s. Together we agree what I do and how my contribution supports the existing work.

Can I order just one piece of work?

Yes. We can start with one material, decision or project. Ongoing work is agreed separately.

How is the fee set?

By the content, scope and timeline of the work. You receive the fee and terms before paid work begins.

Do you help with AI and digital solutions?

Yes, when they help solve the agreed task. If you want to learn to build yourself, you’ll find learning and mentoring at Resmeldt Studio.

Which marketing question needs solving right now?

Describe the situation and the result you want in a few sentences. I’ll see what support I can offer.

Describe your marketing needs

The automatic reply to a written enquiry is a preliminary suggestion, not an offer. The free call is an alternative way to get in touch.